MHL, SEA announce new joint partnership

Maritime Junior Hockey League and Sports & Entertainment Atlantic Announce a New Joint Partnership

Truro, N.S. (March 25, 2019) – The Maritime Junior Hockey League (MHL) is pleased to announce a new joint partnership with Sports and Entertainment Atlantic (S|E|A)

The new partnership will see the MHL and S|E|A collaborate on the development of a new strategic direction for the League as well as the development of a sponsorship marketing strategy to position the MHL for growth with new marketing partners. S|E|A is also assisting the League in the search for a new President.

MHL Chairman of the Board and Interim President Dave Ritcey said “This is an exciting time and opportunity for the MHL. We are delighted this new partnership allows the MHL to access the sports marketing expertise of the largest and most successful agency of its kind in Atlantic Canada”

S|E|A’s Chris Larsen added “In our belief, the MHL is on the cusp of a new era of growth and success, drawing upon its 52 year history and the passionate commitment of its 12 league franchise owners. S|E|A shares the MHL’s vision for the future and we are privileged to have the opportunity to be partners in that exciting new future”

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Media Inquiries:

Dave Ritcey
Maritime Junior Hockey League
Chris Larsen
Sports & Entertainment Atlantic

The Maritime Junior Hockey League, established in 1967, is comprised of twelve teams across New Brunswick, Nova Scotia, and Prince Edward Island. Since 1995, the league has produced seven Fred Page Cup Eastern Canadian Champions and two Royal Bank Cup National Champions.

Blending over 50 years of event experience with in-depth planning and partnership expertise, S|E|A has created exceptional events and delivered memorable fan, athlete, participant, sponsor and volunteer experiences within Atlantic Canada. S|E|A is a highly respected business with sustained relationships amongst partners and organizations within the Maritimes.